When holiday time rolls around, showing appreciation to clients and the people on your team can prove to be a smart move for encouraging more business and productivity in the office. Give gifts of golf shirts, wovens, tees, fleece, or caps tastefully decorated with your logo, and you can increase the benefits to corporate identity programs. Consider these opinions of small business owners when asked about holiday gift giving: Over 75% feel it helps improve their business Over 55% believe it leads to increased sales Over 70% consider it an important part of their marketing effort Over 85% believe it improves employee morale