While creating an ad for a local soccer tournaments program, I was having trouble finding a design I liked. Trying to decide whether to settle on this one particular layout I decided to seek advice from a graphic designer friend of mine. This friend works in the graphic design department at Velcro and is very good at what he does. I greatly respect his judgment and value his opinions when it comes to design work. He looked over it and we decided to make some changes, but in the course of that he questioned the benefit I had used as the tagline, "Quality Awards Build Brighter Futures." The conversation we had follows: Mike : I like where you are trying to go with the tag line but I'm not sure quality is the right word... I know why you used it... me : ummmm.... i don't know what to replace it with Mike : but does the quality of the award really play into the accomplishment I guess it does if I think about it me : quality awards that reward the accomplishmen...