Skip to main content

Effective Recognition

While creating an ad for a local soccer tournaments program, I was having trouble finding a design I liked. Trying to decide whether to settle on this one particular layout I decided to seek advice from a graphic designer friend of mine. This friend works in the graphic design department at Velcro and is very good at what he does. I greatly respect his judgment and value his opinions when it comes to design work. He looked over it and we decided to make some changes, but in the course of that he questioned the benefit I had used as the tagline, "Quality Awards Build Brighter Futures." The conversation we had follows:

Mike: I like where you are trying to go with the tag line but I'm not sure quality is the right word...
I know why you used it...
me: ummmm.... i don't know what to replace it with
Mike: but does the quality of the award really play into the accomplishment
I guess it does if I think about it
me: quality awards that reward the accomplishment have a greater impact than a crappy award
Mike: true
me: someone that achieves and gets junk is not likely to try harder the next time, or may even become complacent and feel that he doesn't need to try as hard as he did at the time the award was won.
Mike: yea I'm sold on it
me: whereas someone who achieves and gets a quality award not only strives to do better and achieve again but also will talk about the accomplishment and what the award meant to them.

Quality awards reward achievement, and junk does not, it's as simple as that. You don't get to the front of the pack by playing second rate, and top tiered athletes or even those that try their hardest and give it their all do not want junk. Junk is ineffective for any purpose. Quality recognition helps to build brighter futures and inspires achievement.

What are your thoughts?

Comments

Popular posts from this blog

November means...

I know, I know, I don't want to think about the upcoming Thanksgiving holiday let alone Christmas. With these tumultuous times we are dealing with and the massive amount of change being undertaken, let's show this world that we can let the Phillies pick us up. Please visit our Sellersville store to see the World Champion Phillies Ornaments on display and for sale. These commemorative ornaments include pictures taken at the Game 5 World Series Clincher against the Ray and those Phillies. There is no better tree ornament this holiday season.

Univest Grand Prix

The Univest Grand Prix is being held today. We are happy to say the awards they got were provided by us. This is the first race that we got to be a part of, and it really is an amazing show. I am watching the webstream provided by wfmz69 , and I hear that cycling.tv is going to be streaming the end of the race. There are over 22 reacing teams and 200 riders in this 107 mile race. The announcers do a great job and they really make it easy to understand and follow the sport of cycling. And then we get to watch tomorrows show in Doylestown as well! They talk about dynamics and I have seen a couple crashes, and they just went through Green Lane Park past the Scottish Irish Festival. A really neat way to be a part of the community. And they do it mostly with volunteers. Amazing, and the video is really spectacular. Much thanks to Univest and all the sponsors for providing such a great community event that we can all be proud of.

Always learning

While some were consolidating to maintain their bottom lines and stay afloat in the recent tumultuous economic conditions we tried investing.  And while we didn't have much money to invest, our bank (with the gracious help of the Small Business Administration), thought enough of our business and our goals to fund an acquisition of a retiring engravers business in Lansdale. At the same time we are investing in knowledge.  We joined a promotional products trade association that enables us to receive discounts on many promotional products which is savings we are passing along to you.  They have webinars, online sales tools and much more available to those interested in using promotional products. We also have our web promotional products search engine at www.promopros.com   and will be offering tips for creative uses of promotional products here on this blog. Leave your creative uses for promotional products in the comments.